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Best anti-ageing products: Skincare expert behind ‘super effective’ Dr Naomi beauty brand launches massive sale

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The skincare expert behind a range of products that has been described by shoppers as the “best they’ve ever used” has launched a massive beauty sale, slashing the price of some of her best-selling products.

Dr Naomi Skincare, the brainchild of Dr Naomi McCullum from Paddington in Sydney, puts performance and super-active ingredients at the forefront of her approach to her products.

And she has garnered a huge following of shoppers who love her results-driven approach.

Catch the best deals and products hand-picked by our team at Best Picks >>

In honour of Boxing Day, Dr Naomi has now slashed 15 per cent off all of her best-selling serums and oils.

Dr Naomi has launched a major Boxing Day sale. Credit: Instagram/Dr Naomi
You can currently get 15 per cent off her serums and oils. Credit: Instagram/Dr Naomi

That means you can pick up her incredible AHA Overnight Facial One Night Stand treatment for $126.65 instead of $149 as well as her Swipe Bright Brightening Super Oil for $118.15 instead of $139.

You can also get your hands on her serums including the Hydrating Let It B Serum for $109.65 instead of $129.

According to Dr Naomi, everything she creates is “brightening and cosmeceutical”.

“It’s powerful and combines a results-driven approach with high-quality vegan ingredients and elegant formulations,” she tells 7Life.

“It’s super effective and a pleasure to use. I aim to combine instant results with long-term skin improvement.”

Dr Naomi puts results at the forefront of her approach. Credit: Instagram/Dr Naomi

And the great news is you don’t have to take Dr Naomi’s word for it.

A raft of before and after pictures shared on Instagram show just how well the products work, particularly the best-selling Catfish Blurring Eye Cream ($119), which has over 100 glowing reviews on Dr Naomi’s own website.

Lines and bags vanished,” wrote one happy customer.

“Love it! Immediately brightens the skin making it look younger, gooey and fresh,” another added, while a third said: “I can’t go without it, smoothing and flawless around the eye area. I am 60 and get compliments all the time”.

There are many before and afters on her Instagram page. Credit: Instagram/Dr Naomi
A customer is pictured before using Dr Naomi skincare. Credit: Instagram/Dr Naomi Skincare
A customer is pictured after four months of using the product. Credit: Instagram/Dr Naomi
A customer is pictured after nine months of using Dr Naomi. Credit: Instagram/Dr Naomi

Reviews online for One Night Stand are glowing, where it has been described as “holy grail” and a “miracle” buy.

“I’ve never purchased skincare that comes with so many warnings and instructions but after using this a few times I can see why it does. My skin tolerates some very strong products but this was a lot even for me. The first couple of hours after application is quite tingly and mildly uncomfortable but when I wake up the next day my skin feels like absolute HEAVEN. This is probably the most bang for your buck product on the market and I couldn’t recommend it more,” one reviewer wrote.

I wake up glowing after every time I use it!” another added.

The “Instagram famous” skincare physician Dr Naomi opened her first clinic in Paddington in 2016, where she became known for her non-invasive treatments and injectables.

Her luxury skincare range followed in 2021, with a focus on high-quality ingredients.

The launch into Sephora is one of the latest coups for the wildly successful Dr Naomi, who boasts 88,500 followers on Instagram.

“If you’re going to do just three things for your skin today, make them a good sunscreen, a retinol product like our Vitamin Amen for maintaining youthful skin, and an active eye cream like the Catfish Blurring product,” Dr Naomi says.

“The delicate skin around the eyes is prone to ageing, so starting an active eye cream early is crucial.”

For more information and to shop Dr Naomi at Sephora, head here.

The Catfish Blurring Eye Cream is a major hit. Credit: Instagram/Dr Naomi

Three main mistakes women make with skincare

1. Not using skincare products with active ingredients that have been proven effective through scientific research.

2. Not applying SPF enough and not applying it when using makeup.

3. Neglecting your neck and décolletage in your skincare routine. Your face doesn’t stop at the chin with skincare.

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